Written about Steve Jobs:
As always there are those who reveal their asininity (as they did throughout his career) with ascriptions like “salesman”, “showman” or the giveaway blunder “triumph of style over substance”. The use of that last phrase, “style over substance” has always been, as Oscar Wilde observed, a marvellous and instant indicator of a fool. For those who perceive a separation between the two have either not lived, thought, read or experienced the world with any degree of insight, imagination or connective intelligence. It may have been Leclerc Buffon who first said “le style c’est l’homme – the style is the man” but it is an observation that anyone with sense had understood centuries before, Only dullards crippled into cretinism by a fear of being thought pretentious could be so dumb as to believe that there is a distinction between design and use, between form and function, between style and substance. If the unprecedented and phenomenal success of Steve Jobs at Apple proves anything it is that those commentators and tech-bloggers and “experts” who sneered at him for producing sleek, shiny, well-designed products or who denigrated the man because he was not an inventor or originator of technology himself missed the point in such a fantastically stupid way that any employer would surely question the purpose of having such people on their payroll, writing for their magazines or indeed making any decisions on which lives, destinies or fortunes depended. [More]Even though I have grown to love Apple products, I have never really felt totally on-board like other fans. I did have a respect for Jobs simply because he was a class act in a world full of few.
Fry's point above about style and substance I found intriguing. Engineers are skeptical of style, even while we suffer for our convictions that substance will win out in the end.
It's kinda like all of us farmers who think fundamentals will eventually decide the market.
Yeah - that's working well...
2 comments:
He was (one of) the greatest
Look at the letter series "M" Farmall, the new generation Deere tractors of the 1960's and compare their form/style and function to their competition. There is nothing new with form in combination with function moving the market.
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