No wonder the food industry is a tough market - consumers are a restless bunch. One particular idea that keeps popping up in new forms is the anti-carb concept. Three anecdotes:
- A former NCGA president is dropping white carbs from his diet. When I raised my eyebrows he ascribed it lamely to his wife, but did say he felt better and had lost weight. The better mental attitude was the claim that struck me.
- At dinner the other night in a slightly too-trendy-for-me restaurant in the Chicago suburbs, I had to ask what the abbreviation "gf" stood for. (Gluten-free) The waiter explained it wasn't that people were gluten-sensitive, but rather a range of reasons why they wanted to avoid it.
- Then there was this hidden note in an article about the most-highlighted passages in Kindle books. [For those who don't use a Kindle, it shows you how many people have highlighted a given passage, and of course, Amazon keeps track of such things. I have always been mystified by most of the selections]:
The bleakness of the worldview suggested by those passages is striking. It’s no surprise then, to find self-help passages appearing alongside them: They help us cope with our inherently flawed human selves. Stephen Covey’s The Seven Habits of Highly Effective People appears several times—“It’s not what happens to us, but our response to what happens to us that hurts us”—as does Dale Carnegie’s How To Win Friends and Influence People. Quotes about the healing power of God also make a strong showing, as do musings on the nature of marriage, and work, and leadership, and white carbohydrates. [More] [My emphasis]
Really? Carbs are one of the existential questions of our day? The fact this curious aversion has been around now since the Adkins diet suggests it may have enough penetration and longevity to seriously affect the American diet. Jan has decreased our potato/bread/rice intake surreptitiously enough I haven't really noticed anything except a deeper apprecation for French fries at the occasional meal out.
Like other seemingly hopeless trends in the US, perhaps a series of relatively small adjustments, rather than a massive campaign can actually affect a curve bending change. The last thing anyone expects is for people to solve the obesity problem on their own, but it's not impossible, I guess.