Apparently, soy milk is soooo yesterday.
Something is clearly dampening enthusiasm for drinkable soy. WhiteWave claims that across the plant-milk industry, soy now represents just 35 percent of sales; almond milk, by contrast, has surged to more than 55 percent of the market. Research firm Euromonitor International expects U.S. retail sales of soy milk to falla further 11 percent this year.What gives? Well, almond milk contains no saturated fat, has fewer calories than soy, and is rich in vitamin E. Another factor: Soybeans just aren’t hip, says Larry Finkel, director of food and beverage research at Marketresearch.com. “Nuts are trendy now,” he explains. “Soy sounds more like old-fashioned health food, like tofu, and could probably benefit by a reinvigoration of their brand.”It’s also possible that some consumers remain concerned about research linking soy and breast cancer, even if those claims may be unfounded. The American Cancer Society says soy is fine in moderation. [More]
I wonder if anti-GMO is playing a part in this.
Two years ago, Dean Foods, owner of Silk Soymilk, was heavily criticized for switching from organic to conventional soy beans without clearly labeling the change with different packaging. For many years, Silk soymilk was certified organic. In 2009, they introduced a “natural” line where the soymilk was made from conventionally grown soybeans (where pesticides are used along with GMOs), but the packaging was identical to the organic line. Even the price retailers charged was the same. [More]
Meanwhile, my local elevator, AC Grain - now a joint venture between Cargill and Mitsubishi - has been surveying local famers to find out what premium it would take to source non-GMO beans. What was entertaining was trying to explain to Aaron how you can grow beans without glyphosate. He found it hard to believe, but looking at our fields, we may have to relearn.