Lobbyists! I read some self-serving drivel before masquerading as opinion, but this one is remarkably upfront. about how to help agriculture achieve a successful trade agreement with the EU.
There is a need to engage seriously through government relations work instead of simply public affairs work to counter commonly held views across Europe. Past failures can also be attributed to an American lack of sensitivity about the Brussels lobbying scene. No European tries to lobby Senate or Cngress without the help of a DC lobbying firm. For good reasons. So why do some American companies still think they can handle themselves? While there is real money at stake. US companies should seek professional lobbying services on the TTIP issue, and especially lobby firms that understand the agricultural EU politics, process and rules of engagement in Brussels. They should rely on firms that understand sensitivities in Europe. Companies that will rely on specialized lobby firms, which will come up with the most convincing arguments by understanding the political and social realities on both sides of the Atlantic will have the best chance to change Brussels’ stance on GMOs now.
So while the differences in transatlantic approach towards GM foods pose a concrete threat to the conclusion of the trade agreement, the trade talks themselves provide the ultimate opportunity to enable the authorization and cultivation of GM crops in Europe. The TTIP would be the biggest free-trade deal in the world. According to the Centre for Economic Policy Research in London a trade agreement which eliminates tariffs and reduces non-tariff barriers could boost US and EU economic growth by more than $100 billion a year.
Geiger is managing partner of Alber & Geiger, a leading EU lobbying law firm. [More]
I'm sure mercenary soldiers used much the same pitch to medieval rulers back in ye olde day.