Why it's not about how hard we work...
Farmers are still stuck for the most part on equating hard physical labor with the path to success and virtue. We don't know Jack about hard labor.
We have many values to deliver to our customers, but thinking competing on the basis of a few weeks of 14-hour days won't fly in a global market. Our game is to deploy technology and management, and exploit our infrastructure.
Speaking of which, are farm groups generating competitive ideas for the infrastructure-stimulus plan being contemplated by the new administration? Or will we be fussing with loan rates and insurance payments while the billions are being handed out?