Corn growers are about to see another market test.
According to Beverage Industry Magazine, Pepsi will be launching "Pepsi Throwback" and "Mountain Dew Throwback," both of which contain sugar instead of high fructose corn syrup. The logos, seen above, were found through a search of the United States Patent and Trademark Office's Trademark Electronic Search System by BevReview.com, which reports that the trademarks were filed on January 9, 2009.
Sugar-soda aficionados seek out Kosher for Passover and Mexican versions due to the lack of HFCS, and Pepsi has been experimenting with sugar-sweetened versions of their soft drinks overseas. (See: Pepsi Raw) [More]
No amount of public relations handiwork can completely overcome consumer preference when they simply are choosing what they like. The question is: what do they like?
Will you try it?