The first thing to go...

Is not the knees - contrary to popular opinion.  It's the sense of humor.

The National Pork Producers just could not find the funny in this spoof ad.

[More]

We'd like to publicly apologize to the NPB for the confusion over unicorn and pork--and for their awkward extended pause on the phone after we had explained our unicorn meat doesn't actually exist. From our press release [PDF]:

"It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn," said Scott Kauffman, President and CEO of Geeknet. "In fact, ThinkGeek's canned unicorn meat is sparkly, a bit red, and not approved by any government entity."

We'd also like to extend a special discount to everyone we offended with our portrayal of Unicorn Meat as "the new white meat." For a limited time, take $10 off any order of $40 or more by using the code PORKBOARD at checkout, good until 6/30/2010 at 11:59PM ET.
Thanks, National Pork Board, for giving us yet another reason to keep the April Fool's Day tradition alive. We'll always wonder if our Canned Unicorn Meat played some small, magical part in your rethinking of your brand.

UPDATE 6/21 2:50p ET: Due to popular request, and after some interest on the intarwebz, you can now download our original press release [PDF]. It was unfortunately rejected by the newswires so you won't find it elsewhere--kinda like unicorn meat.

[More - check out the lawyer letter]

 Sometimes ag is its own worst enemy.

I guess I got off lucky.