Beer sales are flat (heh) while wine and spirits are rising. Some think American drinkers have changed their tastes, but the reason could be more straightforward.
A new study shows that alcoholic drinks served in bars and restaurants are often larger than the standard size and contain more alcohol. The study, published online this week in the journal Alcoholism: Clinical and Experimental Research, examined 480 drinks poured in 80 establishments in 10 Northern California counties. The average glass of wine was 43% larger than standard, and the average mixed drink was 42% larger. The average draft beer was 22% larger. The authors, from the Alcohol Research Group at the Public Health Institute, also found that the alcohol content varied widely in drinks. Those who think they have had four drinks may, in fact, have had six, they noted. [More]Another solid indicator of how bargain conscious consumers are becoming.