Monday, August 31, 2009

I thought they came from the second drawer down...

I have never in my life bought my own underwear, so this economic indicator came as a shock.
But the men's underwear index -- or, conveniently, MUI -- may also have a silver lining. Mintel predicts that next year, men's underwear sales will fall by 0.5 percent, and as with many economic indicators, a slowing of a decline can be welcomed as a step in the right direction. Retailers are reporting encouraging signs in the men's underwear department. Sears spokeswoman Amy Dimond said stores are beginning to see more sales. At Target, spokeswoman Jana O'Leary said sales of men's underwear have been stronger over the past two months and multi-pair packs are moving.
No less an oracle than former Federal Reserve chairman Alan Greenspan has given this theory credence, as described in a report on NPR two years ago. But you don't have to take his word for it. Just ask Kenneth Sanford, 59, of Capitol Heights, about his underwear. He said he usually buys new boxers every three months or so in maroon, black or white. But he had to stop working for medical reasons, and now he's having a hard time finding a new job.
To save money, he doesn't go out for ribs with his friends and family as much anymore. And when he indulges, he gets one piƱa colada instead of two. He hasn't bought a new pair of underwear in at least eight months. [More]
Mind you, there was a pretty ugly stretch between graduating college (Mom-supplied) and getting married...

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